What is Publicity?
At its core, publicity is the simple
act of making a suggestion to a journalist that leads to the
inclusion of a company or product in a story. Newspapers,
magazines, TV programmes and radio shows have large amounts
of space to fill and depend upon us to help provide story
ideas, interview subjects, background information and other
material.
For the most part, the act of making a suggestion
to a journalist, when successful, will lead to one of two
types of coverage:
• A story created from scratch built around the story
"angle" you suggest (e.g. a feature story on your
company; a story about a trend that you present to a journalist;
an interview segment, etc.)
• The inclusion of your product, company or service in
an already existing story (e.g. the reporter is already working
on a story about your field and your contact with her assessment of your product being included in the piece).
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What is Public Relations?
Public Relations is a broader field that
encompasses publicity, but also includes such things as investor
relations, crisis communications, special events and sponsorships,
and other activities designed to mould opinion.
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What is a Press Release?
The most important tool for making a suggestion
to a journalist is the press release. Simply put, a press
release is a psuedo-news story that presents the most newsworthy
aspect of your product, company or service in a format and
language familiar to the journalist. A good press release
places the newsworthy angle at the very top . Paragraphs subsequent
to the lead may include background information, spokesperson
quotations and other information that can help put the newsworthiness
of the story in perspective.
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How much do your services cost?
Each project is assessed on a piecemeal basis and we are happy to discuss all costs with you.
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